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Efficient advertisement copy is: • Clear and concise • Lined up with customer intent • Focused on benefits and worth • Pertinent to the keyword searched • Structured with strong calls to action • Optimised to stand out versus rivals Good ad copy can enhance your Quality Rating, a metric used by Google to assess how useful and pertinent your advertisements are. Continuous optimisation consists of: • Adjusting quotes • Evaluating new ad variations • Removing low carrying out keywords • Including new keywords based on search term results • Refining audience targeting • Executing advertisement extensions • Reviewing budget plan allocation • Improving Quality Score • Keeping account structure These adjustments make your campaigns more effective over time. Reports may consist of: • Number of clicks • Cost per click • Conversions produced • Cost per conversion • Keyword performance • Advertisement performance • Audience insights • Spending plan patterns • Recommendations for enhancement Clear reporting enables you to comprehend how your financial investment is carrying out and guarantees that your marketing decisions are backed by real data.